Destination Burwood Wayfinding

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Introduction

The Destination Burwood Wayfinding Policy provides a framework for select commercial operators to participate in the creation and installation of vibrant, illuminated wayfinding signage at key locations within the Burwood LGA.

This initiative aims to improve navigation, enhance the public realm, and create visually striking landmarks that align with Burwood’s modern, dynamic urban identity. Council will oversee the design and installation of wayfinding signage, ensuring a consistent and high-quality aesthetic that integrates seamlessly into the streetscape. Selected commercial operators will have the opportunity to contribute to the design process, but Council will make the final decision on all design elements.

Operators will be required to fund the fabrication and installation costs, while Council will manage the project’s execution in the public realm. 

Objective

  1. Enhance wayfinding and navigation by providing clear, visually engaging signage at key commercial locations.
  2. Support anchor commercial operators by improving their visibility through strategically placed signage.
  3. Ensure design consistency and aesthetic appeal by creating vibrant, illuminated wayfinding assets that align with Council’s urban design principles.
  4. Streamline the approval process for wayfinding signage while maintaining Council’s control over design and integration into the public domain.
  5. Encourage collaboration between Council and selected commercial operators to develop signage that reflects the identity of key locations.

You can find full details on the Destination Burwood Wayfinding initiative in the Licence to Play Policy.

View Licence to Play Policy(PDF, 3MB)

Frequently Asked Questions

What is the Destination Burwood Wayfinding Program?

The program provides vibrant, illuminated signage at key locations in Burwood Town Centre to help pedestrians and visitors navigate the area. It increases visibility for key businesses while improving the overall look and feel of the streetscape.

Who can apply?

Only major commercial operators identified by Burwood Council as being eligible and are located in Burwood such as large retailers, shopping centres, entertainment venues, or cultural institutions can apply. Applicants must demonstrate that signage will improve accessibility for customers or visitors and commit to funding the fabrication and installation costs.

 

What is included in the application process?

Eligible businesses who are invited by Council in 2026 to submit an Expression of Interest application will need to provide business details, justification for signage, preferred location, and confirmation they will cover fabrication and installation costs. Council assesses eligibility, public benefit, and location suitability.

 

 

Who decides the design and placement of signage?

Council develops all designs and has final authority over placement, materials, and lighting. Selected businesses can provide input during the collaborative design process, but cannot independently create or propose alternative designs.

What are the costs and responsibilities for applicants?

Commercial operators must cover all costs for fabrication and installation. Council manages installation, oversees quality, and maintains signage long-term. Businesses must follow all Council decisions regarding design and location, and approvals can be revoked if financial or compliance commitments are not met.

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