Towards Zero campaign - Burwood Highway Patrol Sergeant Dean La Greca with Burwood Council's general manager Michael McMahon and Mayor John Faker promoting the Towards Zero campaign which targets pedestrian related offences.
Towards Zero campaign
Survival Rates of Pedestrian Collisions - This graphic shows the likelihood of surviving a pedestrian collision. Source: Transport for NSW
Survival Rates of Pedestrian Collisions
RBT means you need a plan B. -
RBT means you need a plan B.
Safe driving - speed cameras help reduce fatalities -
Safe driving - speed cameras help reduce fatalities

Our bodies are fragile. The strongest body cannot withstand the impact of road trauma, even at relatively low speeds. Above 30km/h the risk of death or injury rises rapidly; this risk increases by 400% at just 50km/h. Children are even more vulnerable, so they need to be supervised around roads at all times. People using motorised mobility scooters and electric wheelchairs are considered pedestrians too.


This campaign was developed to address pedestrian safety issues among older members of the community. The materials developed for this campaign support public awareness initiatives delivered by the Centre for Road Safety.

As part of our local government programs targeting pedestrians, these campaigns are highly localised and generally timed to coincide with activities or events where high volumes of pedestrians are expected. These include sporting events, festivals. In areas where there are large numbers of elderly residents, awareness programs for senior pedestrians are conducted. These programs help older people understand their greater road safety risk, refresh their knowledge of the road rules, and provide advice on the use of pedestrian facilities and mobility aids.

Burwood and Pedestrians

In 2016, the NSW Government has established Towards Zero. This campaign targets pedestrian related offences in Burwood. Throughout this operation, Highway Patrol Police occupy various crossings which see a heavy flow of pedestrian traffic and monitor them while crossing the road. Burwood Highway Patrol have reported that from their two operations which have been carried out in recent weeks, there has been 13 tickets issued worth $72. These tickets were issued for not crossing at an appropriate crossing or crossing while the pedestrian light was red. There are an additional two campaigns scheduled for coming weeks. Police are also issuing education pamphlets to help the CALD communities living, working or playing in Burwood.

This campaign has come given the high number of pedestrian related fatalities. In 2015 Burwood LGA had a total of 168 pedestrian related crashed. Of these, one was fatal, 18 resulted in serious injury, 34 were deemed moderate injury and 47 were minor injuries.

Sadly, in 2016, preliminary data indicates that there have already been two fatal crashes in the Burwood LGA. One which was a pedestrian.

Behavioural issues – facts and figures

In 2009, our crash data showed that pedestrian fatalities were increasing proportionately higher than the rest of the road toll. These statistics provide an overview of trends for pedestrian casualties in metropolitan and non-metropolitan areas of NSW:

  • Pedestrians over 70 years of age account for 33 per cent of pedestrian fatalities
  • During the first five months of 2009, there were 195 deaths on NSW roads – 52 (36 per cent) more than for the same period in 2008
  • Pedestrian fatalities also increased during this five month period – up by 53 per cent, from 19 in 2008 to 29 in 2009


Desired outcomes of the campaign include:

  • Promote safer crossing practices for older pedestrians – use marked crossings
  • Reduce the number of older pedestrians involved in crashes and fatalities within the target demographic and geographic areas
  • Increase awareness and encourage road users to watch out for pedestrians

Walking safely